Ignite Growth and Cultivate Enduring Success

Verdant provides go-to-market expertise to B2B and B2B2C companies of all stages, specializing in strategic growth advisory & marketing engagements. Through board and operational advisory services, interim executive assignments and project-based engagements, we develop and execute sales and marketing strategies to optimize investment and power demand generation via high-yield, sustainable programs.

Verdant’s sow and grow approach combines powerful foundational strategies with the tools required for in-house teams to sustain success.

Verdant uses a consulting methodology called sow and grow that combines marketing strategies to ignite growth with tools required for in-house teams to sustain success

Our data-driven, analytical mindset helps teams reap the rewards of a well-tended, ROI-oriented marketing strategy, optimizing every investment.

The company relies on data and analytics to ensure their marketing strategies optimize marketing and channel investments for investors

Working as collaborative partners to our clients, Verdant is on-hand to diagnose — and address — the most challenging go-to-market problems.

Verdant Growth Advisory known for integrated partnership with clients, working in advisory, interim leadership or on consulting project basis to solve challenging go to market problems

Rooted in more than 25 years of go-to-market experience, Verdant believes in the power of marketing to transform businesses.

Our Services

Board & Leadership Advisory

Board and Leadership Advisory Services including strategic partner to private equity, venture capital investors and operators

Strategic partner to investors, Boards, and operators with expertise in growth, digital transformation, and strategic processes. Identifies potential risks associated with evolving trends that may potential impact performance, including privacy regulations and AI.

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Interim Executive Leadership

Interim Executive Leadership providing management bridge to stabilize key functions and ensure no loss momentum during leadership transitions, specializing in interim CMO roles

Provides management bridge to stabilize and drive key functions, ensuring zero loss of momentum during senior leadership transitions, whether planned or unexpected. Deep expertise in marketing, go-to-market, operations and chief of staff roles.

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Go-to-Market Diagnostic Audits

Go-to-market diagnostic audits including process, systems and personnel to assess environment and identify opportunities

Performs diagnostic sales and marketing audit, including processes, systems and personnel to form an “outside-in” perspective, informed by the go-to-market expertise required to quickly understand and assess all aspects of the environment and market.

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Organizational Design & Implementation

Organizational Design and Implementation for team transformations and upgrades to align teams to company objectives

Champions team transformations — from organizational design to recruiting support through onboarding programs — helping clients move beyond boxes and lines to forming go-to-market teams aligned to company objectives.

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Brand Messaging & Communications

Brand Messaging and Communications developing brand strategies that increase market share, differentiate, drive awareness and create preference

Develops brand strategies that resonate with your target audience and increase market share, with brand messaging that differentiates, strengthens market position, drives awareness and creates preference.

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Demand Generation & Channel Optimization

Demand Generation and Channel Optimization to increase interest and convert prospects into customers

With expertise in lead capture and development for both new customers and expanding existing relations, builds targeted campaigns that deliver measurable interest in your solutions and convert prospects into customers.

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Our Expertise

Leadership Advisory

Leadership Advisory to help with strategic planning and provide insights

Supporting companies with strategic planning and providing insights, including go-to-market strategies, organizational design and acquisition integration.

Strategic Transactions

Strategic transactions across public, private equity and venture capital including acquisitions, take privates and fundraising

Experience across formats (public, private equity and venture capital) and with numerous successful transactions (IPO, strategic exits, take private, fundraising, and M&A).

Team Development & Mentoring

Team Development and Mentoring for go-to-market teams of 30 to >100, including identifying future leaders

Serial go-to-market team builder, for companies from 30 to >100K employees, often building teams for transformations, with track record for identifying future executive leaders.

Global Marketing

Global marketing experience for public and private companies, with significant non-U.S.. revenue and flagship offices in Europe and Asia

Public & private company leader for global companies with significant non-U.S. revenue, with flagship offices in Europe & Asia offshore satellites (India and the Philippines).

Business Development

Business Development leader of BDR and SDR teams including inbound and outbound lead generation

Seasoned leader of BDR and SDR teams, including inbound and outbound lead generation, with experience launching teams ranging from 3 to 50+ quota-carriers, on and offshore.

Strategic Communications

Strategic Communications including brand, messaging, crisis communications, public relations, PR, and content strategy

Strong communications skills – brand, messaging, crisis communications, PR and content strategy – across diverse stakeholder requirements, including public markets.

B2B Software

B2B Software and B2B2C Software including Saas and software-as-a-Service as a CEO and a CMO, at all growth stages Technology

Former Saas CEO and CMO, experienced at all growth stages, from start-up (Retek & Salesfusion) to growth (RedPrairie & Manhattan Associates) to Fortune 100 (Oracle & Honeywell).

Business Services

Business Services CMO with experience in standalone business services companies as well as software companies with extensive services components

CMO for business services companies (PRGX and Axiom) and software companies with extensive services businesses (Retek, Manhattan Associates, and RedPrairie).

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