Delivery Approaches
Verdant develops and executes sales and marketing strategies for B2B and B2B2C companies — to optimize investment and power demand generation via high-yield, sustainable programs.
We offer four flexible delivery models, designed to suit client requirements. We provide board and operational advisory services, interim executive assignments, project-based engagements, or can join your firm with employee status.
Board & Leadership Advisory
Investors and operators alike need sound go-to-market advice from executives who understand the complexities of driving growth, navigating strategic processes, delivering digital transformations in an ever-changing AI landscape.
Verdant provides on-going advisory services through its Board and Leadership Advisory practice, which focuses on bridging communications between go-to-market functions and key stakeholders. We advise Boards, CEOs, CROs and CMOs, in navigating skills requirements, organizational design, and promoting cross-functional alignment, with an emphasis on establishing metrics and accountability.
In today’s competitive environment, including marketing expertise within your board and advisory ranks is critical to manage the risks associated with evolving trends with the potential to impact financial performance, including digital transformation, privacy regulations and AI. An experienced go-to-market advisor can help your board and operators minimize risks while remaining competitive.
Interim Executive Leadership
Changing out an executive team member offers many opportunities — fresh points of views, improved performance, and cultural shifts. Leveraging an interim leader allows you to handle team vacancies carefully, avoiding lost momentum while providing time to find the right skills and cultural fit for your next hire.
Our interim leaders work with your ELT and Board to understand the interim objectives and then align the operational team’s efforts accordingly. Engagement scope ranges from “status quo” to “transformational”, based on client requirements and expectations.
Verdant also can prepare its clients for long-term success by defining the candidate profile for the client, partnering with Talent Acquisition and your search firm to screen candidates, and even onboarding the permanent executive.
With expertise in marketing, go-to-market, operations and chief of staff positions, we’re here to ensure stability, and even growth, during transitions.
Consulting Engagements
When you are faced with challenging go-to-market problems, Verdant provides an “outside-in” perspective that’s informed by the go-to-market expertise required to quickly understand and assess all aspects of the environment and market.
Whether your company has reached a transformational crossroad, is experiencing growth stagnation, or you are performing acquisition diligence, Verdant can help. Depending on your requirements, we often start with a Go-to-Marketing Diagnostic Audit to identify the strengths and opportunities in your existing infrastructure, and then, develop the recommendations required to remediate any issues and unlock new opportunities.
We also provide organizational design and implementation services, including full team transformations — from organizational design to recruiting support through onboarding programs — helping clients move beyond boxes and lines for go-to-market teams aligned to company objectives, with clear processes, roles & workflows.
Verdant also has expertise in Strategic Communications and Demand Marketing, and can provide bespoke proposals for projects based on your specific needs.
Full- and Part-Time Employee Status
Our specialty is value creation, so we often meet companies at pivotal moments in their evolution, such as transactional readiness, expansion investment, or post-acquisition integration. What begins as an advisory relationship, or one-time engagement, can evolve, and require a shift to employee status.
With assignments ranging from a few quarters to several years, investors and boards rely on our founder to quickly assess go-to-market opportunities and organizational gaps, build teams, and implement scalable processes to achieve their desired outcomes. And we understand that sometimes the work is best done as a member of the leadership team.
In that capacity, we have experience across many business formats (i.e., public, private equity & venture capital backed) and have participated in numerous successful transactions (i.e., IPO, strategic exits, a take private, fundraising, M&A). Regardless of the format or stage (from 30 to >100K employees, from start-up to >$2B revenue), we attribute our sustained track record of achievement in high-growth, competitive environments to our love of marketing and belief in its power to transform companies!