Our Services

Verdant uses a sow and grow approach, designed to provide clients strong foundational strategies paired with the tools required for in-house teams to sustain success independently.

SEED

Seed, the first stage of Verdant's sow and grow marketing methodology, when the team identifies and implements growth strategies for B2B and B2B2C saas companies

Combining decades of go-to-market experience with an understanding of the client’s business, we identify & implement the foundational strategies essential for growth.

NURTURE

Nurture, the second step of the sow and grow methodology, when Verdant develops operational tools to sustain momentum and cultivate long-term success with in-house teams

To ensure sustained momentum, Verdant develops the operating plans and processes required to cultivate intermediate & long-term success for in-house teams.

OPTIMIZE

Optimize, the third phase of Verdant's sow and grow methodology, which identifies additional opportunities to increase ROI on GTM strategies

By carefully deconstructing outcomes, we identify additional opportunities to maximize return on go-to-market strategies, empowering progressive growth.

Board & Leadership Advisory

Board and leadership advisory, to investors and executives, bridging communication gaps, ensuring clear metrics and accountability, navigating skills requirements, organizational design, and promoting cross-functional alignment

  • Strategic partner to investors, Boards, and operators with expertise in growth, strategic processes, digital transformation and customer experience

  • Bridges communications gaps between the go-to-market functions and key stakeholders, ensuring clear metrics and accountability

  • Advises CEOs, CROs and CMOs, in navigating skills requirements, organizational design, and promoting cross-functional alignment

  • Identifies risks associated with evolving market trends with potential impact to performance (i.e., digital transformation, privacy regulations, AI, etc.)

Interim Executive Leadership

Interim CMO and operating partner, ranges from status quo to full transformation based on client requirements

  • Ensures zero loss of momentum during executive vacancies, using “hit the ground running” methodology to demonstrate impact to stakeholders and team within first 30 days

  • Aligns operational team’s efforts to ELT and Board objectives

  • Scope ranges from “status quo” to “transformational”, based on client requirements and expectations

  • Prepares clients for long-term success by defining the profile for and onboarding the permanent executive

  • Particular expertise in marketing, go-to-market, operations and chief of staff positions

Go-to-Market Diagnostic Audits

Sales and Marketing Diagnostic Audits for revenue functions and CROs, recommended for companies in transformational phases, with teams experiencing stagnation, such as pipeline issues, or within acquisition diligence

  • Performs diagnostic sales and marketing audit, including processes, systems and personnel

  • Provides an “outside-in” perspective, informed by the go-to-market expertise required to quickly understand and assess all aspects of the environment and market

  • Identifies strengths and opportunities, with recommendations required to remediate, including sequences, timelines, and any interdependencies

  • Program recommended for companies in transformational phases, with teams experiencing stagnation, such as pipeline issues, or within acquisition diligence

Organizational Design & Implementation

Sales and Marketing Organizational Design, including alignment and Mentorship in creating cultures that foster employee engagement, to attract and retain talent, improve productivity & fuel innovation

  • Champions team transformations, from organizational design to recruiting support through onboarding programs

  • Helps clients move beyond boxes and lines for go-to-market teams aligned to company objectives, with clear processes, roles & workflows

  • Partners with Talent Acquisition to vet candidates for high-stakes go-to-market roles, ensuring functional skills fit, as well as long-term match for vision and culture

  • Mentorship in creating cultures that foster employee engagement, to attract and retain talent, improve productivity & fuel innovation

Brand Messaging & Communications

Brand Messaging and Communications including brand, PR, content, public relations and crisis comms

  • Develops brand strategies that resonate with target audience and increase market share

    Partners with stakeholders and market influencers to ensure brand messaging provides differentiation to strengthen market position, drive awareness and create preference

  • Launches brand messaging through internal and external programs designed to engage investors, employees, customers, prospects and industry influencers

  • Designs and implements PR programs companies can afford to maintain while delivering the results that matter for their strategy

Demand Generation & Channel Optimization

Marketing Programs and Channel Optimization including idnentifying most effective channels to maximize yield of marketing investment

  • Builds targeted campaigns that deliver measurable interest in your solutions and convert prospects into customers

  • Expertise in lead capture and development for both new customers and expanding existing relationships

  • Analyzes pipeline performance, in terms of volume and velocity, to identify leaks and opportunities

  • Identifies the most effective channels to maximize yield of marketing investment

  • Helps teams go beyond channel strategy by fine-tuning execution, using data to inform investments and drive efficiency – and results

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